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 CURRENT NEWS - 12/4/2001

A Passion for Little Toy Cars
One collector shares his unique Hot Wheels journey
By Jerry J. Davis
12/4/2001 8:48:31 AM
   

Sitting behind the wheel of a fully-blown custom Mustang, revving that engine and listening to it roar; the flag is waved and I roar down a long downhill stretch of orange roadway, make a dizzy run through a loop and then go hurtling through thin air, soaring ten car lengths to land with a thud and let the car coast down the remainder of the track. It comes to a halt and I sink back into the plush seat, exhausted from the thrill. Now that's excitement!

I was about 7 years old when Hot Wheels came out. I guess I got them for my birthday – I don't really remember. I do remember the track, though; it was a dual track with two loops, two jumps, a starting gate and a finish gate. The cars were true classics, the Custom Mustang and the Custom Barracuda.

I was instantly hooked. My Legos went into a box under the bed. Major Matt Mason and Billy Blastoff went into a drawer, forgotten. All I could think about or talk about was getting more Hot Wheels cars.

Before Hot Wheels, I had my share of Matchbox and Tootsie Toy cars, which my friends and I would use to play in the dirt. One place in particular was an arroyo with a soft, sandstone wall. Using sticks, we were able to carve out an intricate set of roads, tunnels, and caves where our toy cars could be pushed around, our mouths making various motor sounds. "Brooommmm, screeeech, aaaaaahhhh!" Lots of careless pretend drivers drove right over cliffs.

Hot Wheels changed all that. These were bright, sparkling little jewels of cars. They were pristine and very cool. They were fast and came with plastic roads, and did amazing things. We could race them and not automatically know who was going to win. What a perfect toy!

I collected them in three phases.

The first phase started with my very first cars. I was very persistent in collecting, trying to get one of every model. I didn't care if it was cool or ugly – if I didn't have it, I needed it. By 1972 I had about 50 cars.

The main way I got these cars was to surreptitiously collect all the "market money" that the local grocery store gave my mom when they went shopping. This was the market's own internal cash, a promotion to keep customers loyal. I would snag every single one and horde them, so that the next time we went I had enough to get a Hot Wheels car. Sometimes I'd even ride all the way over there on my bike, all by myself (I was 7 years old). If my parents ever found out, they probably would have had heart attacks.

Later, after we moved to California and I was a bit older, I had a vast amount of the orange plastic track. I had so much that the inside of the house was just too confining for me to design my raceways, so I would send them down the driveway and have them curve onto and run down the sidewalk. One day after a particularly joyful session, I was distracted by hunger and went inside for a snack. Then a cartoon or something caught my attention and kept me inside. By the time I realized I'd left my Hot Wheels track and cars outside, the cars had been stolen. Every single one of them, along with the four wheel-shaped car cases.

My world ended. I couldn't believe someone could be so cruel. It was like being stabbed right in the heart.

My parents rightly blamed me for being so stupid as to leave them out in the front yard. But I was so mournful for so long that my mom broke down and took me out to buy more. I think she bought me ten all at once. This became phase 2 of my collecting.

It wasn't quite the same. The new cars didn't seem as fast or as dear as the originals. The wheels still had red lines but no longer had the little white bearing. Still, they were Hot Wheels, and I still had the track. I kept collecting.

Shell Gas started a promotion where they would give out free Hot Wheels with every fill up. This was an incredible boon to my collecting. My dad would bring home new Hot Wheels every other day. A lot of them were duplicates of ones I already had, but that just gave me cars to trade. Then my friends and I found that we could ride our bikes down to the local Shell station and the attendants, who didn't give a darn, would just hand them out. Because of this, and because I was getting older and had a bigger allowance, my car collection swelled to some 300-odd cars.

Then something really terrible happened. I grew out of them. They were toys and I was a teenager. I lost interest, and this was the worst thing of all: I ceased caring about them. I started destroying them during moments of boredom. Firecrackers and BB guns blew them up in a very satisfying way. Or we would race them down the waterslide and into my dad's pool. I would even use lighter fluid to set the track on fire, and send the cars down into the flaming death of molten plastic.

Oh, the stupidity!

Cars worth $40 today on eBay were crushed by hammers. Or chopped in half with an axe. Or set on the railroad tracks to become warped Hot Wheels drink coasters. Some did survive this onslaught of destruction, only to be given away without much thought to neighborhood kids.

The track sat in a box alongside my long unused Lego blocks in the attic above the garage. I came and went, and then learned that my father had thrown them all away. Oh well, it didn't matter that much. They were just toys.

Years passed. I became a husband and then a father. My baby girls grew from toddlers to young ladies. Then the younger one developed a fascination with toy cars, sparked by my brother-in-law's collection of Hot Wheels. So I started buying her a Hot Wheel every time we went to the store, and in 1996 Hot Wheels came out with the coolest thing I'd ever seen: a red Radio Flyer Wagon with a big chrome engine and the familiar mag rims. I had to have one!

Thus was planted the seed of phase 3 in my collecting. I kept telling myself and my wife, "No, I'm not going to go through this again." How wrong I was… mainly because my wife got hooked on them too.

I'm now up to over 1000 cars. For a while there my Hot Wheels budget was over $40 a month in cars alone! We got the track again, we got cases (they sell good generic cases at Wal-Mart) and I started taking pictures of each and every one. Then I put these pictures up on a website to help people identify them – just in case they lost track, like I did, of which model was which.

Some adult collectors (and kids, too) keep their Hot Wheels inside the package, pristine. Me, I open them and send them down the track. Every single one, even the rare "Treasure Hunt" cars. And you know what? My 1000-odd car collection is puny compared to a real collector. There are collectors out there with tens-of-thousands of cars, some of them worth hundreds or even thousands of dollars a car.

Now when I'm at the store and I see a Hot Wheels car I don't have yet, I feel the same way as I did when I was a kid. Wow! Eureka! A new one! I buy it without a thought, adding it to my growing collection. And I have finally come to realize something.

It's an obsession.

Jerry Davis is a longtime Hot Wheels collector residing in Plano, Texas, where he is often spotted racing from store to store trying to find the latest Hot Wheels cars. His latest science fiction novel, Travels, is now available at all major online book stores.

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