Sitting behind 
                              the wheel of a fully-blown custom Mustang, revving 
                              that engine and listening to it roar; the flag is 
                              waved and I roar down a long downhill stretch of 
                              orange roadway, make a dizzy run through a loop 
                              and then go hurtling through thin air, soaring ten 
                              car lengths to land with a thud and let the car 
                              coast down the remainder of the track. It comes to 
                              a halt and I sink back into the plush seat, 
                              exhausted from the thrill. Now that's excitement! 
                              
  I was about 7 years old when Hot Wheels 
                              came out. I guess I got them for my birthday – I 
                              don't really remember. I do remember the track, 
                              though; it was a dual track with two loops, two 
                              jumps, a starting gate and a finish gate. The cars 
                              were true classics, the Custom Mustang and the 
                              Custom Barracuda. 
  I was instantly hooked. 
                              My Legos went into a box under the bed. Major Matt 
                              Mason and Billy Blastoff went into a drawer, 
                              forgotten. All I could think about or talk about 
                              was getting more Hot Wheels cars. 
  Before 
                              Hot Wheels, I had my share of Matchbox and Tootsie 
                              Toy cars, which my friends and I would use to play 
                              in the dirt. One place in particular was an arroyo 
                              with a soft, sandstone wall. Using sticks, we were 
                              able to carve out an intricate set of roads, 
                              tunnels, and caves where our toy cars could be 
                              pushed around, our mouths making various motor 
                              sounds. "Brooommmm, screeeech, aaaaaahhhh!" Lots 
                              of careless pretend drivers drove right over 
                              cliffs. 
  Hot Wheels changed all that. These 
                              were bright, sparkling little jewels of cars. They 
                              were pristine and very cool. They were fast and 
                              came with plastic roads, and did amazing things. 
                              We could race them and not automatically know who 
                              was going to win. What a perfect toy! 
  I 
                              collected them in three phases. 
  The first 
                              phase started with my very first cars. I was very 
                              persistent in collecting, trying to get one of 
                              every model. I didn't care if it was cool or ugly 
                              – if I didn't have it, I needed it. By 1972 I had 
                              about 50 cars. 
  The main way I got these 
                              cars was to surreptitiously collect all the 
                              "market money" that the local grocery store gave 
                              my mom when they went shopping. This was the 
                              market's own internal cash, a promotion to keep 
                              customers loyal. I would snag every single one and 
                              horde them, so that the next time we went I had 
                              enough to get a Hot Wheels car. Sometimes I'd even 
                              ride all the way over there on my bike, all by 
                              myself (I was 7 years old). If my parents ever 
                              found out, they probably would have had heart 
                              attacks. 
  Later, after we moved to 
                              California and I was a bit older, I had a vast 
                              amount of the orange plastic track. I had so much 
                              that the inside of the house was just too 
                              confining for me to design my raceways, so I would 
                              send them down the driveway and have them curve 
                              onto and run down the sidewalk. One day after a 
                              particularly joyful session, I was distracted by 
                              hunger and went inside for a snack. Then a cartoon 
                              or something caught my attention and kept me 
                              inside. By the time I realized I'd left my Hot 
                              Wheels track and cars outside, the cars had been 
                              stolen. Every single one of them, along with the 
                              four wheel-shaped car cases. 
  My world 
                              ended. I couldn't believe someone could be so 
                              cruel. It was like being stabbed right in the 
                              heart. 
  My parents rightly blamed me for 
                              being so stupid as to leave them out in the front 
                              yard. But I was so mournful for so long that my 
                              mom broke down and took me out to buy more. I 
                              think she bought me ten all at once. This became 
                              phase 2 of my collecting. 
  It wasn't quite 
                              the same. The new cars didn't seem as fast or as 
                              dear as the originals. The wheels still had red 
                              lines but no longer had the little white bearing. 
                              Still, they were Hot Wheels, and I still had the 
                              track. I kept collecting. 
  Shell Gas 
                              started a promotion where they would give out free 
                              Hot Wheels with every fill up. This was an 
                              incredible boon to my collecting. My dad would 
                              bring home new Hot Wheels every other day. A lot 
                              of them were duplicates of ones I already had, but 
                              that just gave me cars to trade. Then my friends 
                              and I found that we could ride our bikes down to 
                              the local Shell station and the attendants, who 
                              didn't give a darn, would just hand them out. 
                              Because of this, and because I was getting older 
                              and had a bigger allowance, my car collection 
                              swelled to some 300-odd cars. 
  Then 
                              something really terrible happened. I grew out of 
                              them. They were toys and I was a teenager. I lost 
                              interest, and this was the worst thing of all: I 
                              ceased caring about them. I started destroying 
                              them during moments of boredom. Firecrackers and 
                              BB guns blew them up in a very satisfying way. Or 
                              we would race them down the waterslide and into my 
                              dad's pool. I would even use lighter fluid to set 
                              the track on fire, and send the cars down into the 
                              flaming death of molten plastic. 
  Oh, the 
                              stupidity! 
  Cars worth $40 today on eBay 
                              were crushed by hammers. Or chopped in half with 
                              an axe. Or set on the railroad tracks to become 
                              warped Hot Wheels drink coasters. Some did survive 
                              this onslaught of destruction, only to be given 
                              away without much thought to neighborhood kids. 
                              
  The track sat in a box alongside my long 
                              unused Lego blocks in the attic above the garage. 
                              I came and went, and then learned that my father 
                              had thrown them all away. Oh well, it didn't 
                              matter that much. They were just toys. 
                              
  Years passed. I became a husband and then 
                              a father. My baby girls grew from toddlers to 
                              young ladies. Then the younger one developed a 
                              fascination with toy cars, sparked by my 
                              brother-in-law's collection of Hot Wheels. So I 
                              started buying her a Hot Wheel every time we went 
                              to the store, and in 1996 Hot Wheels came out with 
                              the coolest thing I'd ever seen: a red Radio Flyer 
                              Wagon with a big chrome engine and the familiar 
                              mag rims. I had to have one! 
  Thus was 
                              planted the seed of phase 3 in my collecting. I 
                              kept telling myself and my wife, "No, I'm not 
                              going to go through this again." How wrong I was… 
                              mainly because my wife got hooked on them too. 
                              
  I'm now up to over 1000 cars. For a while 
                              there my Hot Wheels budget was over $40 a month in 
                              cars alone! We got the track again, we got cases 
                              (they sell good generic cases at Wal-Mart) and I 
                              started taking pictures of each and every one. 
                              Then I put these pictures up on a website to help 
                              people identify them – just in case they lost 
                              track, like I did, of which model was which. 
                              
  Some adult collectors (and kids, too) keep 
                              their Hot Wheels inside the package, pristine. Me, 
                              I open them and send them down the track. Every 
                              single one, even the rare "Treasure Hunt" cars. 
                              And you know what? My 1000-odd car collection is 
                              puny compared to a real collector. There are 
                              collectors out there with tens-of-thousands of 
                              cars, some of them worth hundreds or even 
                              thousands of dollars a car. 
  Now when I'm 
                              at the store and I see a Hot Wheels car I don't 
                              have yet, I feel the same way as I did when I was 
                              a kid. Wow! Eureka! A new one! I buy it without a 
                              thought, adding it to my growing collection. And I 
                              have finally come to realize something. 
                              
  It's an obsession. 
  Jerry Davis 
                              is a longtime Hot Wheels collector residing in 
                              Plano, Texas, where he is often spotted racing 
                              from store to store trying to find the latest Hot 
                              Wheels cars. His latest science fiction novel, 
                              Travels, is now available at all major online book 
                              stores. |