There is, it seems, a beer called Rubbel Sexy Lager that features labels decorated with scantly clad sex kittens whom, with a coin and a bit of scratch-off effort, you can undress to reveal their stunningly desirable female naughty bits. Because of this, it’s been pulled off the market.

In a newspaper interview, the head of industry regulator The Portman Group said, “Some people might think this is harmless fun but there is a serious issue involved. The industry has set itself strict marketing rules and this drink has fallen short of those high standards.”

Excuse me? Hello? We are talking about the beer industry here, right? Or have I somehow stumbled off into an alternate dimension? Has the Portman Group ever seen a Superbowl ad? In the news reports they claim they fear the name of the beer and the scantily-clad model could lead drinkers to associate the product with sexual success. Is that not what just about every single TV beer commercial would have you believe?

I am calling this a case of out-and-out hypocrisy.

It’s perfectly okay to promote your beer with labels depicting demons, skeletons, and the occasionally busty barmaid, but not the exquisite artistry of a unclothed naked female? That strikes a nerve. What else can you expect, though, from a society that accepts death and violence as perfectly acceptable but sexuality is dirty, nasty, and bad bad bad.

If it weren’t for sexuality, and probably a good amount of beer, I’ll wager that no one at the Portman Group would ever have been born.

Comments Off on Oh no, not Sex and Beer!