When Is A Beer Not A Beer?
Posted by jjdavis on 05 Jan 2008 at 01:07 pm | Tagged as: Beer Reviews
I’m sorry everyone. I know I haven’t been here much lately. I’ve been doing a lot of work on my novel.
You know, the novel about the Holy Beer.
But, during a recent ice storm, my love took this most excellent picture for me of something we were drinking, and since it is a "malt beverage" and the picture is just so darn beautiful, I had to write something about it.
Growing up, we called these "wine coolers." The town I lived in at the time, Stockton California, was the home of the original bottled wine cooler, California Cooler. A few of my friends even worked there. I don’t remember if those were "malt beverages" or actually concocted out of wine — I suspect the latter, as the Central Valley is like Napa’s farm league area — but right on the tail of California Cooler’s success came a plethora of new brands, one of which was Bartles & James, who ended up buying out California Coolers and who — I suspect — were producing something more akin to flavored clear beer instead of a wine/fruit mix.
Now, however, when I want one of these alcohol infused soda pops, the brand I usually reach for is Smirnoff, such as the one pictured here. It’s good for those of us with a sweet tooth when we’re not in the mood for a beer (I know, blasphemy) and, from what I’ve seen, this type of malt beverage has a much higher appeal to a broad demographic of females than actual beer.
I know this is a generalization but it’s something I’ve noticed. Of course there are exceptions. My girl next door enjoys a good beer as much as I do, but my love does not, and neither does my 21-year-old daughter.
My question is, though — and I’m asking this because I really don’t know — is a flavored malt beverage actually considered, technically, a beer, or not?
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