Check it out… coffee, by the maker of Pampers.
I’ve seen Millstone beans in stores, and I’ve had some over the years. I’d never been overly impressed. Today, however, I sampled some of their new Organic Mayan Black Onyx blend, and it’s very good.
First of all, just the name is cool. Mayan Black Onyx. Sounds like something you’d wear as a necklace. The coffee is beautiful enough to justify the name — the darkest of their Organic blends, the beans are shiny black jewels, glistening with oil. The bag of them smelled wonderful. I couldn’t wait to grind and brew.
The first sip gives some surprisingly fruity overtones for such a dark, rich coffee. It’s smooth, dusky, and bittersweet. Would make an excellent breakfast wake-me-up and also a flavorful espresso. It’s a savoring, sipping coffee.
Here’s the thing that cracks me up, though. Millstone coffee is brought to you by the same people who make Pampers diapers, Tide detergent, Always tampons, Pantene hair products, Mach3 razors, Bounty and Dawn, Pringles potato chips, Charmin toilet paper, Iams pet food, Crest tooth paste, Oral-B toothbrushes, Oil of Olay, Head and Shoulders dandruff shampoo, and none other than Duracell batteries! (There’s even more brands in the Proctor & Gamble family but this list is already too long.)
Think about this, though. I mean, really. Think about it. They’re missing a huge cross-marketing possibility here.
Strong coffee … and Duracell batteries.
Hmm… what does that bring to mind?
A coffee that keeps you going, and going, and going…?