What, are they trying to compete with Starbucks or something? What’s going on? What did McDonalds do to their perfectly fine ordinary everyday coffee?

I think it was my dad who years ago pointed out to me, and correctly so, that McDonald’s had consistently good coffee. You could count on it. It was always nice and strong, bold, fresh, and … most importantly … omnipresent.

You couldn’t exactly call it a gourmet coffee, but it was a good standard and one of which they could be proud.

Then they went and changed it. Now it’s McDonald’s “Premium Roast” and it’s nowhere near as good as it used to be. It’s like they went to a darker roast but they don’t use enough of it. They Starbuckified it, but botched the job.

It doesn’t suck, but still, they messed up.

McDonald’s you should know better. Do what you usually do. Change the packaging so that it looks new, but not actually change the product.